Simply Giving

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Pro Bono Rates Simply Giving in Best Online Christmas Campaigns for 2014

18 Dec 2014

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Christmas is one of the most important periods in the NFP calendar as holiday campaigns often raise the most money. In the age of digital, NFP organisations must think outside the box. Digital marketing expert Richenda Vermeulen takes a look at which Christmas campaigns are making waves.

SimplyGiving - A digital toy drive

What is it?

SimplyGiving is an online toy drive that provides Christmas gifts to kids in need. The digital-born company partners up with other organisations by embedding themselves into the heart of a company’s website. They provide organisations a streamlined way to include a toy drive into their Christmas campaign, eliminating many of the logistical hassles of hosting your own toy drive.

Why is it effective?

The idea works because it leverages the credibility of its partners (like Vinnies). They create a branded webpage for their partners which has a short description of what the charity is doing. It also displays a progress bar to show how close they are to reaching their goals

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Thanks Aidan from NSW for donating $20.00 worth of toys

Thanks Lisa from VIC for donating $150.00 worth of toys

Thanks David from NSW for donating $50.00 worth of toys

Thanks Chantal from NSW for donating $500.00 worth of toys

Thanks Ian from NSW for donating $100.00 worth of toys

Thanks Robert from NSW for donating $100.00 worth of toys

Thanks Wayne from NSW for donating $125.00 worth of toys

Thanks Chantal from NSW for donating $500.00 worth of toys

Thanks Beth from VIC for donating $500.00 worth of toys

Thanks Annette Kritikos from NSW for donating $25.99 worth of toys, including a Bluey Series 10 Figurine 4 Pack With Accessories Assorted

Thanks Amy from NSW for donating $56.99 worth of toys, including a Furreal Flyalots Unicorn

Thanks Jennifer from NSW for donating $54.99 worth of toys, including a LEGO Gabbys Dollhouse Kitty Fairys Garden Party 4+

Thanks Sue from QLD for donating $50.00 worth of toys

Thanks Bryan from NSW for donating $507.94 worth of toys, including a Australian Geographic Extreme Snakes Science & Activity Kit

Thanks Nathalie from NSW for donating $30.00 worth of toys

Thanks Ebony from NSW for donating $127.96 worth of toys, including a Batman Crusader Batmobile With 4 Inch Batman Figure

Thanks Nina from NSW for donating $150.44 worth of toys, including a LEGO Creator Wild Animals Pink Flamingo

Thanks Catherine from VIC for donating $20.00 worth of toys

Thanks Ruby from NSW for donating $125.00 worth of toys

Thanks Emma from VIC for donating $195.12 worth of toys, including a Billabong B Cap Arch Fade Trucker Black